2015 Roses Student Awards entry.
Street food is an emerging scene in the UK, and I found it to be quite different from what you’d expect when hearing the term. Street food events around the country, such as Digbeth Dining Club in Birmingham and Piccadilly Markets in Manchester are proclaimed to have higher quality food than restaurants. I wanted to capture the focus on ‘low-fi’ but high quality food within the app’s visuals.
The user experience is designed to be simple, efficient, and easy to understand as the app is designed to be used on-the-go. Taking cues from the simplicity of social media, food lovers can find vendors close by based on their speciality. Once they find a vendor to their fancy, they can find short and sweet 140 character reviews from other visitors, and Instagram-style photos of the food to help them make the choice of which vendor to try. They can even contact the vendor directly if they have any questions, or get directions there.
Vendors can add their details to the app through an interface that is just as easy to use as submitting a customer review. They can connect with their customers through the app by viewing the reviews that have been left for their stall, and the photos that have been shared.
Rather than a series of dull print ads, the app is promoted through materials handed out on the street food scene itself. Iconic badges representing the vendor’s speciality can be worn to advertise the both the app and their presence on it, and stickers can be placed on trucks, stands and menus to invite users to rate their experience on the app. Grease-proof paper accompanies the food, advertising the app in an attractive and unique way.